“It is what you learn after you know it all that really counts” -John Wooden


Our purpose is to provide medical marketing teams a way to create messages that yield renewed interest in their product with new focus.  Our workshops will be digging deeply into the published results of your product as well as those of your main competitors.  This may result in reworking your product presentation pieces to make the information both more interesting and worth remembering.  Improving patient outcome is our key focus.

The workshop on “Patient-Type Centered Selling”© teaches how to move away from the “Tell-Tell-Tell-Close” sales approach by focusing on how providers are trained to think and make drug selection. We focus on how to present a product which makes most sense to a provider.

Our workshop on “Analyzing, Interpreting & Understanding  the Medical Literature” focuses not only how to dissect and understand a journal article, but how to highlight results in presenting a journal article with focus on the majority of questions from clinicians arising  as to how results of study compared and how the results were obtained.

Workshop I

Workshop I involves field staff with office staff in liaison positions. If you are not there to improve the outcome of a particular patient in that office or clinic, then there may not be a reason for clinicians’ to remember it.

Workshop II

Workshop II is designed to teach and provide guidance on specific patient type selling techniques and providing marketing, medical and sales team’s ways to create messages that yield renewed interest in their products with new focus.

How To Sell In Today’s Medical Market

A workshop with sales and marketing departments to first identify and then develop one or possible two patient types who would benefit most from your drug, device or equipment when discussing your product with a provider and train representatives “Patient-Type Centered Selling” selling methods.

How To Analyze, Interpret and Discuss A Medical Journal Article

A workshop for representatives to practice skills in breaking down an article, understanding bias and how to look for it and learning how to discuss an article from the “Materials & Methods” section.

While we have case studies too, though we believe our workshops are more valuable when they are prepared with the specific products, studies and specialties that are being targeted.

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