The Art of Selling Pharmaceuticals - Using The Doctor's Thought Patterns To Improve How Your Product Is Received

This manual teaches the reader how to move away from the “Fact-Fact-Benefit-Close” used by many representatives in the field today.  It also teaches the “Patient-Type Centered Selling”© approach to enhance the message you deliver to the provider and how providers are trained to think and make drug selection decisions.  Most importantly, it teaches you how to get a provider to use your drug for the first time.  We believe the “first use” is the most challenging one to establish.